Pop icon Justin Bieber has abruptly severed ties with Drew House, the fashion label he co-founded in 2018 with stylist Ryan Good, following a series of public outbursts and personal challenges. The announcement, made via a since-deleted Instagram Story on April 10, 2025, marks a dramatic end to his six-year involvement with the brand.
Sudden Exit and Brand Disavowal
In his post, Bieber declared, “I Justin Bieber am no longer involved in this brand,” alongside a screenshot of Drew House’s Instagram account. He urged fans to stop supporting the label, stating, “Drew House doesn’t represent me or my family or life. If you’re supporting me as the individual Justin Bieber, don’t waste your money on Drew House.”
The move came hours after Bieber was filmed confronting paparazzi in Palm Springs, where he criticized photographers for prioritizing profit over respect. “You don’t care about human beings,” he said in a TMZ-obtained video, physically blocking a camera.
Symbolic AI Video and Fan Concerns
Prior to his announcement, Bieber shared an AI-generated video depicting him lighting a house filled with Drew House merchandise on fire before reuniting with wife Hailey Bieber and their infant son, Jack Blues. The post fueled speculation about his mental state, compounding worries from fans after he:
- Deactivated Instagram in March 2025 following a concerning livestream where his eyes appeared droopy.
- Acknowledged “anger issues” in a March 22 post, vowing to “grow and not react so much.”
- Sparked marital rumors when Hailey temporarily unfollowed him on Instagram, which she later called a “glitch.”
Drew House’s Rise and Fall
Launched in 2019, Drew House became known for its unisex, relaxed streetwear featuring a signature smiley face logo. Bieber frequently promoted the brand, last wearing its apparel publicly at a 2023 event for Hailey’s Rhode Beauty line. Co-founder Ryan Good previously praised Bieber’s “exceptional instinct” and “eye for fashion” in a 2019 GQ interview, crediting the singer’s influence for the brand’s success.
Despite its cult following, Drew House faced scrutiny in recent years over limited releases and Bieber’s sporadic involvement. The brand’s Instagram last tagged Bieber in a 2023 birthday tribute to Good.
Bieber’s Personal Life
The exit coincides with Bieber’s focus on family life. He and Hailey, who welcomed Jack in August 2024, celebrated their fifth wedding anniversary in 2023 with heartfelt social media posts. Recent paparazzi snaps showed the couple enjoying winter vacations and quiet moments, contrasting with his volatile public behavior.
Drew House Response
Neither Bieber’s team nor Drew House has issued an official statement. Ryan Good, who remains with the brand, has not publicly addressed the split. Analysts speculate the brand may pivot without Bieber’s name, though its reliance on his celebrity poses significant challenges.
Future Outlook
Justin Bieber’s departure from Drew House underscores the fragile intersection of celebrity and commerce. As fans grapple with his personal struggles, the brand’s future hinges on reinvention—while Bieber’s journey toward stability remains in the spotlight.
