The future of fashion is circular, and AirRobe is bringing it to the heart of the industry. In a significant move that highlights its commitment to sustainable fashion, AirRobe has announced the opening of its US headquarters in New York City, bringing its revolutionary Circular Wardrobe™ Technology to one of the world’s largest fashion markets. Founded by CEO Hannon Comazzetto, AirRobe has established itself as a pioneering digital platform that seamlessly connects fashion brands and customers to the circular economy with just one click.
Revolutionizing Sustainable Fashion Through Technology
AirRobe is powering the future of circular fashion by providing a world-first technology solution that bridges the gap between fashion brands and consumers. The platform works by offering a simple, efficient way for customers to extend the life cycle of their garments through reselling, renting, recycling, or donating, thereby reducing waste and promoting responsible consumption.
“We created AirRobe to aid the waste crisis. We’re making headway with our solutions to intercept a very real global problem. While our technology enables seamless, easy access to the circular economy, we can’t do this without you, our Conscious Community. Together I believe we can help reshape a world where consumption of fashion and the environment can thrive in unison,” Hannon Comazzetto, CEO of AirRobe, said.
From Australia to Global Impact
Since its founding in 2018, AirRobe has grown from an Australian startup to a global force in sustainable fashion technology. After a successful launch in Australia, where it partnered with over 100 brands, the company is now setting its sights on the US market. The move to New York comes after a year-long stint in San Francisco and represents a strategic expansion to bring AirRobe’s innovative technology to American consumers and brands.
Resale is rapidly becoming a standard in the fashion industry, with secondhand markets projected to outpace fast fashion in the coming years. Brands that focus on quality and value are increasingly integrating circularity into their business models to stay relevant and meet growing consumer demand for sustainable options.
Strategic Partnerships Driving Growth
To mark its US launch, AirRobe has partnered with Fashionkind, the curated luxury fashion platform founded by actor and activist Sophia Bush and social entrepreneur Nina Farran. The partnership, which will officially debut in March 2025, was celebrated with an intimate lunch during New York Fashion Week, co-hosted by former InStyle editor-in-chief Laura Brown, who serves as AirRobe’s fashion advisor.
“Our goal at Fashionkind is to inspire change in how we consume by championing designers and partners who are truly making a difference in the industry. By partnering with AirRobe, we’re making it easier for our shoppers to extend the lifespan of their garments and foster their continued story from maker to owner to next owner and beyond. AirRobe is a true industry innovator, solving some of the biggest barriers to circularity, while enabling brands to unlock valuable post-sale services,” Nina Farran, Co-founder and CEO of Fashionkind, said.
How AirRobe’s Technology Works
The genius of AirRobe lies in its simplicity and seamless integration with online shopping experiences. When customers shop with an AirRobe partner brand, they can opt to “Add to your AirRobe” at checkout. The platform then automatically saves all the product details and imagery to the customer’s personal Digital Wardrobe, creating a virtual inventory of their purchases.
This innovative approach removes the traditional frustrations of buying and selling pre-loved items by eliminating the manual listing process entirely. When customers are ready to part with an item, they can easily resell, rent, or recycle it through the AirRobe marketplace with just a few clicks.
Addressing a Global Crisis
AirRobe’s expansion comes at a critical time for the fashion industry, which is facing increasing scrutiny for its environmental impact. According to the World Bank Group, the fashion industry emits over 10% of annual global CO2 emissions, and 87% of all manufactured worn textiles end up in landfills.
Circular fashion encourages the reuse and recycling of clothing, accessories, and textiles, giving garments a longer life span and reducing waste. As sustainability advocates often note, the most sustainable fashion choice is to make the most of what you already own.
Looking Forward
As AirRobe continues its global expansion, the company remains focused on its mission to make repurposing wardrobes accessible and easy, driving the sustainable fashion movement forward. With its innovative technology, strategic partnerships, and commitment to environmental responsibility, AirRobe is well-positioned to lead the circular fashion revolution and create a more sustainable future for the fashion industry.
“We hope you join us on this journey to making fashion more sustainable,” Hannon Comazzetto, CEO of AirRobe, said, as AirRobe embarks on this exciting new chapter in its growth story.
