A new wave of fashion tech is redefining how brands and designers connect. The fashion industry is experiencing a transformative shift in how designers bring their creative visions to life with the launch of 99 Yards, a groundbreaking B2B sourcing platform that seamlessly connects brands and independent designers with verified garment manufacturers and fashion professionals.
Based in New York City, one of the world’s fashion capitals, 99 Yards is positioning itself as the ultimate fashion ecosystem that bridges the critical gap between creative vision and production reality. The platform serves as a comprehensive solution for the often complex and overwhelming process of sourcing and managing production partners.
A Complete Fashion Ecosystem
99 Yards offers a forward-thinking approach to fashion production by providing brands and independent designers access to a vast network of verified and licensed garment manufacturers, suppliers, and professionals. This unique service allows brands to streamline their production process by working with trusted experts who comply with industry standards and regulations.
“Our platform leverages AI to streamline the matchmaking process, offering features like verified user reviews, transparent pricing, instant booking, secure payments, and tools to help you build and showcase a professional portfolio,” according to the 99 Yards LinkedIn page.
The platform’s comprehensive approach covers the entire fashion lifecycle, from sourcing materials to overseeing production timelines and ensuring quality control. This end-to-end solution ensures every garment meets the highest standards while allowing designers to focus on their creative vision rather than production logistics.
Addressing Industry Pain Points
The traditional fashion supply chain has long been plagued by inefficiencies, a lack of transparency, and difficulties in finding reliable manufacturing partners. While these challenges are well-known in the industry, 99 Yards aims to address them by offering features such as a network of verified professionals, tools for simplifying production management, transparent pricing, secure payments, and support throughout the production journey.
Leadership and Vision
Led by Tony Henry, 99 Yards is on a mission to transform the industry by leveraging technology to streamline production, enhance collaboration, and create new opportunities for designers, manufacturers, and creatives worldwide. The company, founded in 2023, already employs between 11 and 50 team members across New York, London, Bangalore, and other locations.
Educational Initiatives
Beyond its core platform, 99 Yards is also investing in the future of fashion through educational initiatives. The company recently announced partnerships with 10 garment factories to provide fashion students with real-world exposure to the industry through internships in New York City’s Garment District.
“At 99 Yards, we believe the future of fashion starts with hands-on experience. That’s why we’re thrilled to announce our partnership with 10 garment factories this summer to provide fashion students with real-world exposure to the industry!
Whether you’re passionate about fashion design, merchandising, or business operations, this is your chance to learn the ins and outs of garment production—from concept to creation—right in the heart of the NYC Garment District,” according to this announcement.
Fostering Innovation and Collaboration
One of the key benefits of 99 Yards is its ability to foster collaboration and innovation between brands and manufacturers. The platform’s extensive network encourages creativity and flexibility, allowing independent designers to experiment with different styles, fabrics, and production techniques.
By working with experienced manufacturers and professionals, designers can refine their concepts and bring them to life with confidence, knowing they have the right partners by their side at every stage of the journey, from initial concept to the runway and beyond.
The Future of Fashion Production
As the fashion industry continues to embrace digital transformation, platforms like 99 Yards represent the future of production and supply chain management.
For brands and designers looking to streamline their production process and bring their creative visions to life, 99 Yards offers a promising solution that addresses the longstanding challenges of the fashion industry while embracing the opportunities of the digital age.
