FashionPass has just released a press announcement that shines a spotlight on its innovative fashion rental model, the company’s founder-led journey, consumer benefits, new opportunities for sellers, and ambitious plans for the future. This post breaks down key aspects using direct quotes and explains why FashionPass is redefining the rental fashion landscape.
How FashionPass Works
FashionPass offers an intuitive and flexible designer clothing rental service. As described, the process is simple: “Choose your 5 items + 1 bonus accessory. Every order, pick any 5 items (+1 free accessory!) to wear, love, & rake in the compliments.” Members can rent up to two orders per month, and once the first is dropped off, “you can start renting your 2nd monthly order that same day.” Every billing cycle, accounts reset for two new orders, giving subscribers a continually fresh selection.
Shipping is worry-free and fast. “Orders placed before 12 pm PST are shipped the same day and will arrive at you in just 1-3 days! Rush overnight shipping options are also available.” Returns are equally simple: “When you’re ready for your next order, return some or all of your items in your pre-labeled return bag. Don’t worry about the cleaning or repairs, we handle that for you!” This level of convenience lets customers focus on enjoying fashion rather than managing logistics.
Ownership: Mission, Team, and Community
Ownership of FashionPass is personal, entrepreneurial, and built on authentic connections. As founder Brittany Avery shares, FashionPass “started in 2016 to solve a serious personal problem—I was spending WAY too much money on clothes.” The early years saw Brittany and Joel running the company from their guest bedroom: “We had a whopping 2 racks of clothing and 5 members (shout out to my best friends). I would ship orders and process returns at our kitchen table and drive everything to the cleaners at the end of the day while Joel worked on building our website in the other room. With no office and no venture capitalists, we were really just two people with some big & crazy dreams.”
Seven years later, the company boasts thousands of members nationwide and a staff of nearly 200. Avery states, “Then, now, and always, the sole reason FashionPass exists is to make you truly look and feel like the best version of yourself every time you walk out your front door.” The brand not only delivers fashion but also confidence and community, hosting member meetups and fostering loyalty through direct, ongoing engagement.
Benefits for Consumers
Benefits include flexibility (keep items as long as membership is active), easy returns, free dry cleaning, and the satisfaction of knowing that if a member falls in love with an item, they can purchase it at a discounted rate.The rental model also promotes sustainability by reducing clothing waste typically generated through fast fashion practices, making this a responsible choice for environmentally-minded shoppers.
Applications for Sellers
FashionPass presents new possibilities for designers and sellers. By partnering with the platform, brands and independent labels get their latest collections sampled by an engaged and diverse consumer audience. Sellers benefit from repeat exposure, real-world feedback, and the ability to shift inventory more efficiently by offering purchases to members after the rental period. For emerging brands, partnering with FashionPass is a pathway to marketing, customer loyalty, and innovative product cycles.
Future Outlook
The clothing rental market is experiencing rapid growth. FashionPass’s model is particularly well-positioned as consumers increasingly seek flexibility, sustainability, and digital convenience. The company’s vision is clear: to keep making you truly look and feel like the best version of yourself every time you walk out your front door. With ongoing digital enhancements, expansion of designer partnerships, and community events nationwide, FashionPass aims to drive the future of circular fashion. The outlook for both consumers and sellers is bright as the fashion rental category continues to expand.
FashionPass’s founder-driven success story, easy-to-use platform, and commitment to community and sustainability are shaping modern fashion—proving that big dreams can deliver big impact for everyone in the style ecosystem.
