Skip the hassle of buying and storing ski gear. Blanqo enables skiers to select stylish, high-quality outfits for every trip at an accessible price while supporting a circular, sustainable approach to fashion.
Founder’s Vision Creates Accessibility Without Commitment
Blanqo is a UK luxury skiwear rental platform founded by Ernest Amoako. The brand’s idea is simple: “rental provides a better way to access skiwear,” giving customers flexibility and the perfect look for every adventure, as pointed out here. Blanqo launched in partnership with the innovative rental platform Zoa to simplify access to luxury skiwear, making holidays easier and more affordable for everyone. According to Amoako, “I’m really excited about this partnership with Zoa! Their rental experience has been invaluable,” shared Ernest Amoako.
How Blanqo Works
Blanqo’s process is designed for convenience. Visitors can browse a curated collection of premium styles from renowned brands, book their preferred dates, enjoy the gear on the slopes, and easily return it using pre-paid packaging. The rental fee also covers cleaning and minor wear and tear, saving users time and effort. Rental slots start from 6 days, and the selection includes top names like Poivre Blanc, Perfect Moment, and Erin Snow. Blanqo accommodates various sizes and models, making dressing for the slopes accessible and stylish for all.
What truly sets Blanqo apart is its seamless user experience. One Trustpilot reviewer: “I absolutely loved the ski suit I rented—it fit perfectly and I received so many compliments on it. The service was excellent as well. The suit arrived well in advance of my departure, giving me plenty of time to prepare, and returning it was simple and hassle-free. I would confidently recommend Blanqo to anyone looking for stylish, high-quality ski wear and a smooth rental process,” shared Bella. The 4.9/5 rating across hundreds of reviews showcases customers’ continued appreciation for the premium experience and top-notch service.
Ownership and Seller Applications
Blanqo operates as a privately held company, positioning itself as a forward-thinking leader in sustainable rental fashion. Working with both emerging and established designers, Blanqo extends product life cycles and introduces brands to new audiences seeking sustainability. The platform also collaborates with events such as the Altitude Festival, providing exclusive discounts and highlighting its value for adventurous travelers.
Benefits for Consumers
Blanqo brings luxury skiwear within reach for more people. Instead of purchasing new gear for each trip, often costing £500 to £2000, customers rent high-end jackets, trousers, and suits for a fraction of the price, with packages starting at just £59 for 6 to 17 days. The model is popular among first-timers and enthusiasts alike, eliminating expensive storage and maintenance concerns while allowing users to enjoy fresh looks on every adventure.
Customers point out the ease and reliability of the rental process, from early delivery to simple returns. Many reviewers report that items arrive spotlessly clean and in excellent condition, thanks to Blanqo’s use of ozone chamber technology for eco-friendly cleaning.
Sustainability and Future Outlook
Blanqo’s team actively seeks to reduce waste in winter sports fashion by promoting gear sharing and minimizing production. Their circular model uncovers a new way to enjoy winter without contributing to landfill. Instead of six people buying six jackets, one is purchased and shared across six rentals, significantly lowering carbon emissions. Blanqo also extends garment life cycles through expert repairs and reproofing, ensuring each item remains high-performing across multiple seasons.
Reusable packaging and sustainable cleaning further minimize environmental impact, underlining Blanqo’s commitment to mindful business practices. As outdoor recreation continues to grow, the global ski clothing rental market is forecasted to expand from $1.31 billion in 2024 to $2.85 billion by 2033, demonstrating Blanqo’s timely position in a flourishing industry.
Blanqo’s innovative service model, customer-centric focus, and environmental values position it to continue thriving as demand for luxury skiwear rentals grows in the coming decade.
