Cocoon Club is changing how fashion enthusiasts enjoy luxury handbags through its innovative subscription service, making designer bags accessible for less than the price of a daily coffee while promoting sustainable style.
Founded in 2019 by luxury expert Ceanne Fernandes-Wong and entrepreneur Matt Heiman, Cocoon Club has established itself as the UK’s leading circular subscription for luxury handbag enthusiasts. Under Kate Rand‘s leadership since May 2024, the company is ready for meaningful expansion and international growth.
How Cocoon Works
Cocoon Club operates through a three-step membership model that gives everyone a route to luxury. Members begin with Pick a Plan, selecting a subscription level such as Starter, Premium, Deluxe, or Platinum, and completing an ID check. They then gain access to thousands of designer bags from renowned brands like Chanel, Louis Vuitton, Gucci, Prada, and more.
Next, Enjoy Your Dream Bag delivers the member’s choice directly to their doorstep. Afterward, the Change It Up feature means members can rotate styles at the end of the access period, choosing new bags or more frequent swaps as desired. Cocoon’s library currently contains hundreds of coveted and authentic pieces, including new season, limited edition, and vintage classics, with new additions released each week for maximum variety and freshness.
Ownership and Leadership
With the appointment of Kate Rand as CEO in 2024, Cocoon enters a defining phase for international growth. Rand brings deep experience in scaling digital luxury businesses, setting Cocoon for rapid expansion. Originally backed by Kering Ventures, Cocoon’s ownership changed in 2025 when Kering sold its stake, focusing on core brands.
Kate Rand explained: “The business model and market opportunities we have ahead of us are extremely compelling, and we are ahead of the curve. I am thrilled to be able to take Cocoon on the hyper-growth journey; to be able to provide a way for the luxury brands that we love and admire to stay relevant, reach new consumers, and ultimately be more sustainable is such a strong purpose to be motivated by.”
Recent investor rounds and consistent triple-digit growth in membership have allowed Cocoon to expand its staff, technology offerings, and logistics network. With numerous luxury brand collaborations, the platform has rapidly scaled operations while maintaining a commitment to authentic, premium experiences for every member.
Benefits for Consumers
Fashion rental platforms like Cocoon Club enable members to experience designer style affordably and reduce reliance on fast fashion. At prices starting around £39 a month, luxury becomes attainable, offering constant wardrobe updates with minimal clutter or long-term commitment. The circular model allows more users to share the same bags, supporting resource conservation and reducing waste. Professional care, including repairs for worn pieces, maintains every handbag’s quality. In fact, Cocoon repaired around a hundred luxury handbags in just three months, reflecting its commitment to prolonging product life. Members also enjoy exclusive events and personalized services.
Applications for Sellers
Cocoon Club helps sellers and luxury brands access a new market. With resale and Refresh programs, sellers can list pre-loved bags to earn cash or credit, benefiting from transparent condition checks and secure payments. Brands and independent sellers stay connected to current consumer trends while supporting sustainable circulation.
Future Outlook
Dynamic leadership and a robust business model will keep Cocoon Club ahead in luxury sustainability. The brand aims to become the leading circular destination for designer handbags, combining eco-consciousness, accessibility, and style. With over 1,200 active members and projections of the global luxury rental market reaching $140 billion by 2030, Cocoon Club is helping reshape luxury fashion, giving everyone new ways to enjoy iconic designs.
