Generation Tux offers a modern, fully online tuxedo and suit rental service that is revolutionizing formalwear for consumers and sellers alike, with clear ownership, distinct benefits, streamlined seller applications, and promising future outlooks.
How Generation Tux Works
Generation Tux delivers tuxedos and suits directly to the consumer’s home, removing the need for traditional in-store visits. The process starts with browsing over 25+ styles on the website and using a state-of-the-art fit algorithm that only requires basic information like height and weight—no tape measure needed. According to customer reviews, the algorithm accurately fits a wide range of body types and has been “honed by hundreds of thousands of rentals” for reliable sizing. Rentals arrive 14 days prior to the event, offering ample time for try-ons and adjustments, and returns are handled with prepaid shipping in a simple three-day window after the event.
Home try-on and free swatches help couples plan stress-free. Users have access to over 25 suit and tuxedo styles, hundreds of accessories, and free swatches for pre-event planning. For group events, such as weddings, grooms can take advantage of the “rent five, get the groom free” deal, and customer support is available to assist with swaps and adjustments.
Ownership and Company Background
Founded in Louisville, Kentucky, by George Zimmer, the iconic entrepreneur behind Men’s Wearhouse, Generation Tux leverages over 40 years of industry knowledge to create a seamless rental experience. Zimmer used his own capital to launch the brand and later acquired Menguin, further expanding the reach and capabilities of Generation Tux. Zimmer said, “ You’re going to like the way you look. I guarantee it.”
Benefits for Consumers
Home Fitting: Innovative online fit technology, powered by data from millions of past customers and expert tailors, enables accurate sizing from home. No measurements required; just simple info about height, weight, and build.
Early Arrival: Rentals arrive 14 days before events, minimizing last-minute issues and allowing plenty of time for quality checks and replacements if needed.
Free Home Try-On and Swatches: Couples can use the home try-on and up to five free fabric swatches to ensure fit and styling matches before committing.
Competitive Pricing: Transparent pricing—including frequent offers such as free rental for wedding couples with five or more paid members—keeps luxury accessible, with most suit rentals starting at $149 and premium styles at $159.
Quality Garments: Suits are crafted from sustainable Merino wool, available in traditional black, navy, gray, and tan, as well as trendy new collections. Fits cater to both men and women.
Stress-Free Returns: Post-event, customers simply ship items back in prepaid packaging within three days—no hangers or plastic needed—to any UPS location.
Wide Selection and Service: Generation Tux offers the largest online selection of suits and tuxes, plus expert virtual style advice, hundreds of accessories, and real customer support.
Application for Sellers
Generation Tux empowers sellers, wedding professionals, and venues by providing affiliate relationships, easy event management platforms, and branded digital storefronts. Sellers can tap into a streamlined online audience, promote branded experiences, and manage groomsmen details with cutting-edge event tools, increasing conversions and exposure. Recently, Generation Tux launched shop-in-shops within David’s Bridal stores, integrating digital catalog browsing, stylist support, and cross-channel order capabilities.
Future Outlook
The tuxedo rental market continues to thrive. Globally, tuxedo rental value is projected to reach $874.2 million in 2025 and grow to $1.34 billion by 2032, propelled by technological innovation and rising demand for sustainable, customizable formalwear. Key market trends include expanding digital platforms, AI-powered fitting algorithms, and subscription models. Generation Tux’s ongoing investments in technology, new partnerships, and showroom expansion in Ohio are paving the way for ongoing growth and top-tier customer experiences. As customers and sellers increasingly expect seamless online experiences and high-quality garment delivery, Generation Tux is uniquely positioned as a formalwear industry leader in both digital transformation and consumer satisfaction.
