Isle of Monday is revolutionizing Australia’s circular fashion economy by making rare designer and archival vintage pieces accessible, sustainable, and inspiring for consumers and sellers alike. The brand’s fully digital platform, authentic sourcing, and commitment to conscious garment lifecycles set a new standard for the high-end rental experience in Australia’s surging online clothing rental market.
How Isle Of Monday Works
Isle of Monday offers a seamless online discovery and rental experience. Shoppers search a catalog of rare vintage and high-fashion pieces, each professionally authenticated and photographed for easy digital selection. Rentals operate on a pay-per-use model with no recurring membership fees—ideal for one-off events, weddings, or creative shoots. Garments are shipped free Australia-wide, cleaned before every booking, and returned in prepaid packaging using a simple drop-off protocol. The service extends beyond just vintage, offering museum-quality pieces reimagined for modern wearers.
Customers have access to unique collections spanning decades, from 1960s couture to current high-fashion trends, with each piece professionally authenticated and photographed for easy online selection. Personalized assistance and responsive customer support ensure every rental is tailored to the shopper’s needs, whether for a wedding, creative project, or everyday statement.
Ownership and Company Background
Founded in Melbourne, Isle of Monday was created by vintage specialist and entrepreneur Gabriella Carota, who saw a gap in the market for transparent, curated, and environmentally responsible access to designer fashion. Drawing on deep partnerships with local vintage dealers and museums, Carota built Isle of Monday around advanced sourcing, digital authentication tools, and local manufacturing for specialty redesigns. The company remains privately held and prioritizes community-driven decision-making, with industry recognition for leadership in circular fashion.
Carota says, “After I source items, about 35-40% of my items are then redesigned. I work with a Brooklyn-based redesign brand called Alayna Roe, and she reworks my vintage garments by hand. I design the reworking and she performs it.”
Benefits for Consumers
- Sustainable Luxury: Renting rare and one-of-a-kind fashion, customers enjoy the thrill of discovery and eco-friendly style at a fraction of retail purchase cost.
- Authentic Selection: Isle Of Monday’s team sources and curates pieces with provenance, from 1960s couture to 90s classics, giving shoppers access to history and unique design with every booking.
- Flexible Commitment: There are no subscriptions or minimums; users select and rent only for the days and events they need.
- Effortless Experience: Professional cleaning, smart digital fittings, responsive customer support, and nationwide shipping streamline the rental process.
Application for Sellers
Isle of Monday partners with vintage boutiques, collectors, and even museums, providing transparent commission models and professional garment care to maximize both rental value and garment conservation. Sellers leverage Isle Of Monday’s logistics, digital storefront, and authentication processes, broadening their customer base and supporting extended garment lifecycles. Industry studies highlight the role of these partnerships in expanding market awareness and boosting circular economy outcomes.
Future Outlook
Australia’s online clothing rental market is projected to reach AUD 142 million by 2034, growing at an estimated CAGR of 11.5%, driven by shifting consumer values, sustainability, and the proliferation of digital rental platforms. Isle of Monday plans to expand its showrooms, refine digital authentication, and collaborate on technology-enabled garment conservation, aligning perfectly with the rising demand for high-quality, ethical rentals.
