High-end fashion demands high-tech storytelling. CLX Europe, the Verona-based creative production powerhouse, is making significant strides in transforming the fashion and luxury content creation landscape through cutting-edge technology and strategic expansion. As an eClerx company, with over 50 years of experience in content production, CLX Europe continues to push the boundaries of visual communication for global brands across fashion, luxury, and retail industries.
Groundbreaking Paris Studio Opening
In a major development announced in December 2024, CLX Europe revealed plans to open a revolutionary content creation studio in Paris, launching in February 2025. This new facility marks a significant milestone in the company’s expansion strategy and technological advancement. The Paris studio will feature state-of-the-art 3D scanning technology developed by Covision Media, introducing what the company describes as a transformative era for digital content production.
The Paris location strategically positions CLX Europe to better serve its fast-growing Fashion & Luxury clients in France, leveraging the city’s status as a global fashion capital. This expansion demonstrates the company’s commitment to bringing cutting-edge solutions directly to the heart of the luxury fashion industry.
Revolutionary 3D Scanning Technology
The partnership with Covision Media introduces groundbreaking 3D scanning capabilities that enable e-commerce-focused brands and retailers to create scalable, automated digital twins with unprecedented precision and quality. This technology marks a leap forward in digital asset creation, especially benefiting luxury fashion brands that require the highest standards of visual representation.
The new 3D scanning technology allows for the creation of reality-grade digital twins, enabling luxury fashion brands to produce a comprehensive array of digital assets with remarkable efficiency. This innovation addresses the growing demand for high-quality, consistent visual content across multiple digital channels while significantly reducing production time and costs.
Comprehensive Creative Production Solutions
CLX Europe has established itself as a creative production powerhouse specializing in content creation for the fashion, luxury, and retail industries. The company provides end-to-end solutions that help brands bring their vision to life across both digital and print platforms. By combining cutting-edge technology with artistic expertise, CLX Europe ensures that brands maintain a cohesive and impactful visual presence in an increasingly fast-paced market.
The company’s service portfolio spans multiple disciplines, including high-end imagery, video production, CGI, and post-production. Their expertise extends to digital asset management solutions, allowing brands to seamlessly organize and distribute content across multiple channels. With capabilities in post-production, retouching, and CGI, CLX Europe creates hyper-realistic visuals that elevate brand storytelling.
Technology-Driven Workflow Optimization
One of CLX Europe’s key strengths lies in its ability to streamline and optimize content production through automation and AI-driven workflows. This technological approach not only enhances efficiency but also allows brands to scale their content needs without compromising on quality. From e-commerce visuals to large-scale advertising campaigns, the company’s innovative methodology ensures that every project meets the highest industry standards.
The impact of advanced technology on CLX Europe’s operations is evident in their partnership with automated photography solutions. Sara Rossi, Photographer and Video Maker at CLX Europe, explained: “For my job, it’s essential to shoot with the perfect tools, have total control of the lights and have the possibility to recreate it for every product,” she said.
Global Reach and Impressive Scale
Operating from its headquarters in Verona, Italy, CLX Europe supports a global client base with employees spread across eight locations: Verona, Milano, London, Hamburg, Paris, Phuket, and New York. This international presence enables the company to provide localized support while maintaining consistent quality standards across all markets.
The company’s production capabilities reflect its leadership in the digital content creation industry.
Future of Creative Production
Sara, Photographer and Video Maker at CLX Europe, also emphasized how advanced automation “takes away the stress of managing lights and backgrounds, so I can concentrate more on the details of my work,” she said.
The company’s continuous investment in technological advancement, exemplified by the Paris studio opening and 3D scanning capabilities, places CLX Europe as a leader in the creative production industry’s evolution. As brands increasingly seek high-quality, scalable content solutions, CLX Europe’s combination of technological innovation and creative expertise makes it a trusted partner for global fashion and luxury brands aiming to push the boundaries of visual communication.
