Fashion and technology just got a major upgrade with a fresh new player entering the scene. In an exciting development for the fashion tech industry, Abloh AI has announced the launch of Fitted, a new social platform designed to transform how fashion enthusiasts discover, buy, and share outfits. This innovative platform, currently in its pre-seed funding stage with $25,000 secured, aims to create a vibrant community where style meets social interaction.
A New Approach to Fashion Discovery
Fitted presents itself as more than just another fashion app. It’s a comprehensive social space where users can engage with one another through showcasing personal styles and participating in “fit-checks.” The platform’s tagline, “Come for your fit-check. Stay to check the fits,” captures its dual purpose of personal style validation and community-driven fashion discovery, as said in their announcement.
“We are a social space for discovering, buying, and sharing outfits,” pointing out the platform’s focus on creating a holistic fashion experience that combines social networking with shopping functionality.
Building a Fashion Community
At its core, Fitted creates a supportive environment where users can experiment with new looks, learn about different fashion styles, and build confidence in their outfit choices. The platform encourages real-time feedback through interactive features like ratings, comments, and style challenges.
This community-centric approach responds to a growing demand in the fashion industry for more personalized and engaging shopping experiences. As social media continues to change how fashion trends are created and consumed, Fitted takes advantage of the shift toward a more collaborative approach to trendsetting.
Seamless Shopping Experience
What sets Fitted apart from other fashion platforms is its integration of purchasing options directly within the social experience. Users can browse through curated collections of trending outfits and make purchases without leaving the app, creating a smooth shopping journey.
This integration of social discovery and e-commerce addresses one of the key challenges in online fashion retail, helping customers find the right fit and style. By allowing users to see how outfits look on real people with similar body types and style preferences, Fitted aims to reduce the uncertainty often associated with online clothing purchases.
Technology Meets Fashion
Fitted joins a growing trend of fashion tech platforms using technology to enhance the shopping experience. While many companies are exploring virtual try-on technologies and AI-powered design tools, Fitted takes a unique approach by focusing on the social aspect of fashion discovery.
The platform’s emphasis on “fit-checks” taps into the popularity of outfit-sharing content on platforms like Instagram and TikTok, where fashion trends spread quickly and influence purchasing decisions. By creating a dedicated space for this type of content, Fitted aims to attract fashion-forward consumers who seek style inspiration from peers rather than traditional fashion media.
Looking Forward
Based in New York, Fitted is positioning itself in the resale sector of the fashion industry. With its pre-seed funding of $25,000, the company is laying the groundwork for what could become a significant player in the fashion tech landscape.
Fitted is focused on fostering creativity and confidence through outfits, reflecting a commitment to empowering users through fashion expression. As the platform develops, it will likely expand its features and community engagement tools to further improve the user experience.
