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Arête: The AI Marketplace Transforming Fashion Discovery

Arête: The AI Marketplace Transforming Fashion Discovery

Arête

Fast fashion and endless scrolling, Arête is reimagining fashion discovery through the power of AI. Designed for the modern, conscious consumer and built for emerging designers, Arête is an app-based fashion marketplace that uses machine learning to deliver hyper-personalized outfit recommendations—enabling users to shop their values, explore new styles, and connect directly with rising fashion talent. At its core: curation, sustainability, and community-driven style.

What Is Arête?

Arête is an AI-powered fashion app and digital marketplace that matches users with curated outfits and products from independent designers. Developed for those tired of the fast fashion abyss, Arête’s recommendation engine—called the AI Styler—learns user behavior, preferences, and lifestyle needs over time, offering looks that are both relevant and refreshing.

By embracing slow fashion, Arête empowers shoppers to discover thoughtfully designed pieces from small and mid-sized brands while enabling emerging designers to reach new audiences directly.

Key Features:

  • AI-Powered Styling – Personalized product recommendations for every mood, event, and season.

  • Shop Emerging Brands – Browse products from up-and-coming and independent designers.

  • Direct-to-Designer Messaging – Contact designers for inquiries, custom sizing, or collaboration.

  • Smart Wardrobe Integration – Let Arête suggest how to style new purchases with existing wardrobe items.

  • Social Shopping & Community Feeds – Share outfits, follow creators, and shop their looks.

Who Is Arête For?

Arête is built for two core audiences:

  • Shoppers searching for unique, curated, and individualized fashion without the noise of traditional ecommerce platforms.

  • Designers & Creators looking for direct access to fashion-forward consumers who value craftsmanship, creativity, and brand values.

It’s especially valuable for:

  • Gen Z and Millennial users prioritizing sustainability

  • Men, women, and nonbinary individuals seeking gender-inclusive style journeys

  • Influencers and stylists seeking curated affiliate revenue opportunities

  • Designers aiming to go D2C without traditional retailer gatekeeping

Meet the Founders

Arête was co-founded in 2023 by Kotryna Jukneviciute (Brand Strategist & Creative Director) and MJ Perez, a machine learning engineer with a background in building scalable, consumer-focused AI tools. The concept emerged from their shared vision to challenge fast fashion and bring personalization, ethics, and design discovery into one smart shopping platform.

In this video intro, the founders explain how Arête merges curation with convenience—serving both consumers and creators through shared value alignment.

See Also
Alta Raises $11 Million Seed Round to Bring AI-Powered Styling to Millions

What Is Arête Used For?

  • Product Discovery – Get matched with pieces aligned to your style, values, and context.

  • Outfit Planning – Receive AI-curated looks based on events, weather, or mood.

  • Shoppable Inspiration – Discover fashion through creator outfits and brand stories.

  • Support Indie Labels – Buy directly from emerging designers based around the world.

Case Studies & Proof of Concept

In collaboration with MIT CSAIL, Arête participated in CSAIL’s startup incubator, validating the AI direction and refining its smart outfit suggestion engine.

A detailed UX case study highlights a major redesign initiative focused on improving the AI Styler’s intuitiveness and increasing user engagement.

Early customer traction led to robust designer onboarding, exceptional user retention, and demonstrated demand among Gen Z users seeking more curated, ethical fashion discovery options (LinkedIn Case Study Post).

Final Thoughts

In a world where fashion is increasingly automated, algorithmic, and commodified, Arête offers something radically more human: intelligent personalization with ethical intent. It’s an inspiring example of how AI can support creativity, sustainability, and inclusive commerce—without sacrificing individuality.

Whether you’re a shopper looking for your next favorite piece or a designer hoping to be discovered, Arête is where the future of fashion gets personal.

Fashionopedia is part of RETAILBOSS INC. publishing and GLOW media network.

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