The way we shop online is being reinvented in real time. Bambuser, the Stockholm-based video commerce pioneer, continues to reshape the digital shopping landscape through strategic partnerships and innovative technology solutions that bridge the gap between traditional e-commerce and immersive customer experiences. The company’s recent developments demonstrate its commitment to expanding global reach while solidifying its position as the world’s leading virtual commerce platform.
Transforming Commerce Through Community-Driven Experiences
At its core, Bambuser is dedicated to harnessing the power of engagement to deliver personalized, interactive shopping experiences that drive conversions and revenue. Their cutting-edge virtual commerce platform enables brands to connect with customers wherever they are, continually optimizing their shopping experiences with the latest technology. Together, we are reshaping the future of commerce. This mission has positioned the company as a forward-thinking leader in the live shopping and video commerce space, enabling brands to create deeper, more personal connections with their customers through real-time engagement and interactive video experiences.
The platform’s unique approach allows businesses to host live shopping events where products can be demonstrated, discussed, and purchased simultaneously, creating an authentic shopping environment that fosters community and trust. This integrated approach seamlessly combines entertainment, education, and purchasing, enabling businesses to achieve higher conversion rates while building stronger customer loyalty.
Strategic Partnership with Dentsu Japan Expands Asian Market Presence
In a significant move to accelerate growth in the Asian market, Bambuser announced a strategic partnership with Dentsu Japan International Brands (DJIB) in May 2025, launching Dentsu Echo, a specialized video commerce solution powered by Bambuser’s technology. This collaboration marks a major milestone in the company’s international expansion strategy.
Takaya Hoshi, Chief Strategy Officer at DJIB, emphasized the partnership’s significance:
“At DJIB, we are committed to shaping the future of digital commerce in Japan. Our partnership with Bambuser allows us to provide highly customizable, interactive solutions that help brands create meaningful connections with consumers in total integration with our clients’ brand codes. The launch of Dentsu Echo represents a major milestone in our efforts to redefine online shopping and deliver experiences that are both engaging and results-driven,” said Takaya Hoshi, Chief Strategy Officer at DJIB.
The partnership positions DJIB as a reseller of Bambuser’s technology in Japan, ensuring businesses of all sizes can easily adopt and implement video commerce strategies across industries, including luxury fashion, jewelry, beauty, and IT.
Jonas Lagerström, COO of Bambuser, explained the strategic importance of the Japanese market:
“Japan is a key market for digital innovation, and we are thrilled to partner with Dentsu to bring the power of video commerce to more brands and consumers. With Dentsu’s deep market knowledge and trusted client relationships, we are confident that this collaboration will set new standards for immersive, data-driven shopping experiences,” said Jonas Lagerström, COO of Bambuser.
Strengthening Enterprise Partnerships and Market Position
Bambuser’s enterprise strategy has shown remarkable success, with the company securing and expanding key partnerships with Zara and L’Oréal while gaining traction with several Fortune 500 companies, including leading automotive manufacturers. These foundational relationships demonstrate the strategic value and broad applicability of Bambuser’s platform across diverse industries.
The company’s expansion into the Chinese market through its partnership with Zara demonstrates its ability to adapt to local market preferences and regulatory requirements. This collaboration was strategically timed with Zara’s “Chinese New Year” collection launch, making products available through shoppable livestreams to tap into China’s massive live shopping market, where over half of consumers shop through livestreams.
Additionally, L’Oréal-owned skincare brand SkinCeuticals has partnered with Bambuser to debut a new digital clienteling experience, Pro 1:1 Virtual Consultation, allowing online customers to connect directly with licensed aestheticians for skincare advice and personalized recommendations.
Financial Stability and Growth Trajectory
Despite challenging market conditions, Bambuser has maintained financial stability with an Annual Recurring Revenue (ARR) of SEK 92.0 million as of Q1 2025, demonstrating flat quarter-over-quarter growth at constant exchange rates. The company’s cash balance of SEK 154.1 million provides sufficient runway to achieve positive cash flow, while sustained enterprise performance is reflected in key Fortune 500 client renewals.
The company has also introduced new self-service solutions, including the Live Video Shopping One-to-Many Starter, designed for small and medium-sized businesses. Jesper Funck, Chief Product Officer at Bambuser, noted: “We’ve seen an incredible increase in demand for Live Video Shopping since we launched the platform, and now that more businesses are seeing the impact the technology has on customer relationships and sales, what was once niche is becoming entirely mainstream,” said Jesper Funck, Chief Product Officer at Bambuser.
Global Reach and Technology Leadership
With headquarters in Stockholm and offices in New York, London, Paris, Tokyo, and Turku, Bambuser serves more than 250 brands from 40+ countries with a passionate team speaking more than 30 languages. Founded in 2007 as a livestreaming pioneer, the company successfully pivoted to live shopping in 2007, leveraging its legacy as an industry leader in video-first technology.
Future Outlook
As the retail landscape continues evolving toward more dynamic and community-oriented shopping environments, Bambuser remains at the forefront of this transformation, helping businesses adapt to changing consumer expectations through interactive, real-time experiences that create meaningful brand-customer relationships. The company’s recent partnerships and strategic initiatives position it well for continued growth in the rapidly expanding global video commerce market.
