The fashion industry must embrace sustainability to thrive in today’s market. The fashion industry stands at a critical crossroads, where environmental accountability is no longer optional but essential for long-term success. At the forefront of this transformation is BCome, a Barcelona-based sustainability platform that has emerged as the leading solution for fashion brands seeking to quantify, improve, and communicate their environmental and social impact.
The Challenge: Fashion’s Sustainability Crisis
The global fashion industry faces mounting pressure to address its environmental footprint, with approximately 73% of clothes ending up burned or in landfills, while only 12% is collected and recycled. As consumers increasingly demand transparency and sustainable practices, fashion brands must navigate complex supply chains while meeting regulatory requirements and consumer expectations.
Industry analysis pointed out the urgent need for comprehensive sustainability solutions: “The fashion industry has a waste problem that needs to be addressed: fast fashion, which is the turnover of cheap and mass-produced-clothing,” said.
BCome’s Revolutionary Approach
Founded in 2019 and headquartered in Barcelona, BCome has positioned itself as more than just another sustainability tool. The platform offers a comprehensive, data-driven approach that enables fashion businesses to track, report, and improve their environmental and social impact across their entire supply chain.
The platform’s multidisciplinary approach sets it apart from competitors by providing answers from environmental, social, and economic perspectives. This 360-degree vision creates a comprehensive solution based on three key pillars: meaningful sustainability data collection, actionable insights, and transparent communication.
Core Platform Capabilities
Supply Chain Transparency
BCome enables detailed monitoring of global supply chains, ensuring that suppliers align with sustainable standards while providing over 80% supply chain mapping capabilities. The platform transforms complex sustainability data into actionable insights that help brands make informed decisions about their operations.
Measurement and Analytics
The platform provides more than 100 sustainability insights per item assessed, covering everything from carbon emissions and water usage to fair labor practices. This comprehensive data collection allows companies to quantify their impact and set tangible goals for improvement through the EU Product Environmental Footprint (PEF) methodology recommendations.
Communication and Consumer Engagement
One of BCome’s most significant advantages is its ability to integrate with e-commerce platforms, allowing brands to communicate their sustainability achievements directly to consumers. This transparency has proven valuable, with partner brands reporting up to 13% increases in online conversion rates through verified sustainability data.
Industry Impact and Client Success
BCome’s impact can be seen through partnerships with over 50 international fashion companies, including notable brands like Barcelona’s ECOALF, Sweden’s Filippa K, and Axel Arigato. These partnerships demonstrate the platform’s ability to drive real business results while advancing sustainability goals.
Gaëlle Allamigeon, Quality and Raw Material Manager at Axel Arigato, remarked: “BCome is a precious help for the understanding of our supply chain and our impacts on the environment, and helps us promote better purchasing behaviors to our customers,” she said.
Similarly, Carolina Blazquez, Head of Innovation & Sustainability at Ecoalf, emphasized the platform’s communication value: “Thanks to BCome, we translate complex data into everyday messages,” she sa
Human-Powered Technology Advantage
What makes BCome different from purely technological solutions is its combination of advanced platform capabilities with expert human support. The company’s sustainability coaches act as extensions of brand teams, providing guidance on traceability development, Life Cycle Assessment interpretation, and strategic sustainability implementation.
Isabella Spataro, CEO of Della Terra, highlighted this unique value proposition: “For us it’s very valuable to understand in depth how we are impacting people and the planet in order to make strategic decisions. It’s difficult to make the right choices without reliable data. Having a third party like BCome works as a ‘seal of approval’,” said.
Looking Forward: Sustainability as Business Strategy
As the fashion industry continues to evolve, sustainability is becoming increasingly integrated into core business values rather than being treated as an add-on consideration. With global sustainable fashion market projections reaching $33.05 billion by 2030, growing at 22.9% CAGR, platforms like BCome are positioned to play crucial roles in this transformation.
The platform’s focus on regulatory compliance is particularly timely, as European sustainability regulations continue to evolve and create new requirements for fashion businesses.
As sustainability becomes increasingly critical to consumer loyalty and regulatory compliance, BCome stands as a trusted partner for fashion brands committed to creating long-term, positive change in the industry.
BCome’s comprehensive approach helps brands not only meet current requirements but also prepare for future regulatory developments.
