The next generation of fashion photography doesn’t need a camera. The fashion technology landscape is shifting as Botika, a Tel Aviv-based startup specializing in AI-generated fashion models, announces two major milestones that position the company at the forefront of digital fashion innovation. The company has secured $8 million in seed funding and launched its new mobile iOS application, making professional fashion photography more accessible to brands of all sizes.
Securing Strategic Investment for Industry Growth
Botika’s funding round was co-led by well-known venture capital firms Stardom Ventures and Secret Chord Ventures, with additional participation from Seedcamp. This investment reflects growing confidence in the company’s mission to make high-quality fashion photography available through artificial intelligence. The funding arrives as the fashion industry seeks digital solutions that solve long-standing challenges in product visualization.
Led by Eran Dagan, Co-Founder and CEO, who brings a strong background in building innovative platforms, Botika has achieved significant growth in both revenue and customer base over the past year. This rapid expansion shows the increasing demand for AI-powered fashion photography solutions.
Eran Dagan, Co-Founder & CEO at Botika, said:
“Converting browsing shoppers to buying shoppers relies heavily on engaging and accurate product imagery, yet every photo is not created equal. As consumer expectations heighten and e-commerce grows more competitive through social selling, smaller online brands and boutiques are at risk of losing profits to photography costs or lackluster images that receive less engagement and fewer sales. With the release of Botika’s mobile iOS app, we’re putting the power of Generative AI at our customers’ fingertips, empowering brands with the tools needed to bring their creative visions to life and better compete in a challenging online fashion market.”
Mobile Innovation Brings Professional Studio to Your Pocket
The launch of Botika’s mobile iOS app marks a significant step forward in accessibility and convenience for fashion brands. The app puts the power of professional fashion photography directly into the hands of users, allowing brands to create, edit, and sync product images to their online stores entirely from their smartphones. The app supports various photography styles, including flat lays, mannequin shots, and on-model photos, providing a complete visual solution for different brand needs.
The mobile app addresses a major challenge in the fashion industry, where traditional photography shoots can be expensive and time-consuming. By using generative AI technology, Botika helps brands reduce visual production costs and speed up time-to-market.
Technology That Turns Basic Images into Studio-Quality Content
Botika’s AI technology transforms basic product images into professional, studio-quality shots with AI-generated models and backgrounds that match each brand’s style. The platform uses custom foundation models trained specifically for fashion, ensuring accuracy in showing fabric textures, draping, and fit.
Botika offers a diverse range of AI-generated models, including different body types, ethnicities, and ages, meeting the growing demand for inclusive representation in fashion marketing. This approach allows brands to display their products on various models without the high costs and logistics of traditional photoshoots.
Solving Key Industry Challenges
More than half of online shoppers rely on brand or retailer images when deciding on clothing purchases, making high-quality product photography essential for e-commerce success. However, the high costs of professional photography have often prevented smaller fashion brands and boutiques from competing with larger retailers.
Eran Dagan, Co-Founder and CEO, said, “In the current economy, customers are mostly looking to optimize costs,” emphasizing the economic reality driving interest from sellers on platforms like Poshmark and Depop, where entrepreneurs often photograph clothing themselves and face limits in showcasing product variety.
Industry Impact and Future Outlook
The fashion technology sector is evolving quickly as AI-powered solutions become more advanced and accessible. Botika‘s progress shows how generative AI can help level the playing field between large retailers and smaller brands by removing barriers to professional visual content.
Thisa strategic combination of investment and innovative mobile technology positions Botika as a key player in the digital transformation of fashion retail, giving brands the tools they need to create compelling visual content that drives engagement and sales in a competitive marketplace.
