What once took weeks in fashion development now happens in days. The fashion technology sector is experiencing rapid change, and Browzwear, a Singapore-based pioneer in 3D digital solutions for the apparel industry, continues to lead this evolution. With over two decades of experience digitizing fashion workflows, Browzwear is reinforcing its market position through high-profile leadership appointments and strategic partnerships that are redefining how global brands approach product development.
Leadership Evolution Drives Strategic Growth
In September 2024, Browzwear announced a pivotal leadership change, appointing Greg Hanson as its new Chief Executive Officer. Hanson’s promotion from Chief Operating Officer to CEO brings deep expertise from technology leaders such as Billtrust, The Gordian Group, and LendingTree.
“I am incredibly honored to take on the role of CEO at Browzwear. This company’s legacy and impact on digital innovation and sustainable fashion are truly impressive. I look forward to working with our customers, partners, and talented team to drive growth and innovation in the apparel industry, ensuring that our solutions continue to empower fashion brands, retailers, and manufacturers worldwide,” Greg Hanson said.
This leadership transition signals both continuity and expansion, as former CEO Steve Pinado remains actively involved as Executive Board Director. The move allows Browzwear to benefit from Hanson’s record of driving transformative growth across industries.
Expanding Industry Influence Through Strategic Appointments
Browzwear’s impact goes beyond technology through its leadership’s presence in key industry organizations. In July 2024, Sharon Lim, the company’s Chairwoman, was appointed President of the Singapore Fashion Council, formerly known as the Textile and Fashion Federation. This milestone aligns Browzwear’s mission with broader industry sustainability goals.
“The mission of SFC is to create a vibrant Asian hub for responsible fashion. ‘Responsible’ encompasses equity, sustainability, transparency, and more. With a focus on technology & innovation, sustainability, and Asian craftsmanship, we will partner with stakeholders across the fashion value chain. This aligns with my personal mission and the vision of Browzwear to partner towards a more sustainable fashion industry,” Sharon Lim said.
Lim’s dual role as Browzwear Chairwoman and SFC President creates strong connections between technological innovation and industry advocacy, positioning the company as a thought leader in sustainable fashion transformation.
Revolutionary Partnership Enhances Digital Workflows
January 2025 brought another major development as Browzwear announced a strategic partnership with DeSL, integrating advanced 3D product creation with Product Lifecycle Management (PLM) software. This collaboration enables fashion brands and manufacturers to streamline design workflows and reduce reliance on physical prototypes.
“We are excited to be partnering with DeSL to integrate our digital product development technology with their comprehensive PLM solution. This collaboration is an important step forward in achieving our core mission of helping brands innovate faster, meet their sustainability, and business goals,” Greg Hanson said.
DeSL customers can now use Browzwear’s 3D visualization to explore design variations in color and materials, while real-time collaboration is enhanced through advanced annotation tools.
“The integration of Browzwear’s technology reflects our commitment to providing leading solutions to equip our current and future customers. Together, we’re making it easier for companies to work with the tools they need along the complete development path,” Colin Marks, DeSL CEO, said.
Continuous Innovation Through Technology Updates
Browzwear’s commitment to innovation is clear in regular software updates. The 2025.1 Edition introduced faster style development, improved measurement accuracy, and more efficient grading. Advanced features now include higher-quality fabric renders, enhanced transparency controls, and more dynamic avatar posing, ensuring Browzwear remains the industry standard for digital product creation.
Market Position and Future Outlook
Supported by a 2021 funding round of $35 million from Radian Capital, Browzwear has maintained strong year-over-year growth and now serves a wide range of apparel brands and manufacturers globally. As the industry pivots toward sustainability and digitization, Browzwear’s blend of experienced leadership, industry influence, and ongoing innovation positions it for continued success in the evolving fashion technology landscape.
