Drexcode is taking a dynamic approach to luxury fashion rentals, an entrepreneurial ethos, unique benefits for wearers, new opportunities for fashion sellers, and a clear vision for the industry’s future. Here’s how Drexcode is reshaping access to designer fashion in Italy and beyond.
How Drexcode Works
Drexcode combines smart technology and sustainability to make luxury fashion accessible. The platform lets users rent and buy clothing and accessories from more than 180 designers, catering to every special occasion and fashion desire. Rental is the smart and sustainable option to change every time without having to buy items that you will wear very few times. Customers can book any dress or accessory for four or eight days, benefitting from free laundry and complimentary returns. Tailoring for a custom fit and style advice is available, ensuring every item feels just right.
Drexcode’s buying option goes beyond new garments, with a curated selection of “preloved” items—pieces that have been rented and then reconditioned professionally. After each rental, all garments are completely regenerated by our professional laundry and tailoring services, making high-quality fashion more accessible and sustainable. Preloved products are transparently graded (“like new, excellent, good”) so shoppers know exactly what to expect.
For shoppers who fall in love with what they rent, Drexcode lets them “buy it at a special price,” providing another flexible way to experience designer fashion without compromise.
Ownership: Founders, Vision, and Community
Drexcode was founded in Milan in 2014 by Valeria Cambrea and Federica Storace with the goal of innovating the way women experience fashion, providing them with the opportunity to access a cloud-based wardrobe consisting of clothes and accessories selected from the best fashion brands. Drexcode’s model is not just virtual but deeply personal, empowering thousands of clients to make special memories through fashion while caring for the planet.
“Drexcode wish to solve the problem of ‘What shall I wear?’ by giving the chance to choose from the most exclusive designer looks of the season. It is an extremely smart solution, loved by women evzìolved, modern, and up with the times, who love fashion and still want to wear the latest trends. No more clothes worn only once and left unused in the closet, but always new couture garments to shine at every special occasion”, said Federica Storace, co-founder and CEO of Drexcode.
Benefits for Consumers
Drexcode’s rental service offers users a blend of luxury, sustainability, and convenience. Renting is framed as a smart, accessible, fun, and sustainable solution. Choose your looks and accessories from over 180 designers, change your look on rotation, and experiment with new styles. Collect moments, not dresses. Free dry cleaning, easy returns, expert guidance, and insurance ensure that the customer’s experience is smooth and risk-free.
Buying preloved is a sustainable innovation: By choosing to buy preloved, you’re opting for quality items at an affordable price and further extending their lifespan, thus contributing to a more sustainable fashion approach. Drexcode further empowers clients with a “RE-LIFE” option—within four months of purchase, anyone can resell their item directly to Drexcode for another wearer to enjoy, supporting the circular economy.
Applications for Sellers
For brands and designers, Drexcode is a gateway to new customers and increased visibility. It’s the platform that brands and multi-brands choose as a partner to actively contribute to waste reduction, the choice of professionals for their creative projects, Drexcode notes. Sellers join an ethical marketplace, promote sustainability, and get their latest looks worn by fashion-forward clients at major events.
Drexcode partners with top designers and emerging talents, curating rotating catalogs and showcasing outfits straight from the runway. Brands see increased engagement, get real-time feedback, and enjoy repeat exposure as Drexcode’s community experiments with new styles.
Future Outlook
Drexcode continues to evolve, expanding beyond rentals to resale, preloved, and “RE-LIFE” services, all supporting sustainability and circular fashion. The company aims to give its community the opportunity to save time and money, discover new brands, have fun, and experiment with new looks, reinforcing its place as a fashion innovation leader.
