A disruptive new player is reshaping how the world shops for luxury fashion.
The luxury fashion landscape has witnessed the emergence of MILE, a ground-breaking members-only shopping app that redefines access to high-end designer pieces. By combining exclusivity, sustainability, and cutting-edge curation, MILE offers a revolutionary model for luxury retail, connecting discerning consumers with coveted brands like Comme des Garçons, Kenzo, Missoni, Off-White, and Brunello Cucinelli at unprecedented discounts of up to 90%.
A New Era of Luxury Shopping
MILE diverges from traditional retail by operating as an exclusive members-only shopping app that offers access to a curated selection of luxury fashion.
Co-founder Joe Wilkinson announced the launch, saying he is “beyond excited to announce the official launch of MILE, a new members-only shopping platform for luxury fashion.”
This vision has resulted in a platform offering rarefied access to a meticulously merchandised collection of luxury products, including brand archives, runway pieces, and samples rarely seen publicly.
As Mario Maher, co-founder and chief merchandising officer, explained, “We’re thrilled to showcase an epic array of brands and products, many of which have never been seen before.” The app’s curated approach means members are not simply shopping—they are gaining entry into a world where each piece has been thoughtfully selected for its uniqueness, craftsmanship, and relevance to contemporary style.
Addressing Industry Challenges Through Innovation
MILE tackles two critical industry pain points: excess inventory and brand equity preservation. By partnering with over 100 luxury brands, the platform provides a sustainable solution for unsold stock while maintaining price integrity across retail channels.
Chief Merchandising Officer Mario Maher shared their unique access:
“Our strong relationships with these brands have granted us unparalleled access to exclusive archives, runway pieces, and even samples. We believe we offer the best selection on the market, which is why we’ve made it exclusive to a select few.” said
This direct collaboration with brands not only benefits designers by helping them manage inventory more responsibly but also gives members the rare chance to own pieces that might otherwise never reach the public. The platform’s focus on sustainability is further reflected in its commitment to reducing fashion waste and supporting a more circular economy.
The Membership Experience
MILE’s tiered membership structure caters to diverse budgets and preferences:
- Economy (£10/month): Access to 3 items monthly
- Business (£30/month): 10 items monthly
- First Class (£100/month): 25 items monthly with priority fulfillment
This model ensures exclusivity, with only a limited number of applicants approved monthly. Members also enjoy personalized styling consultations, early access to collections, and VIP events, transforming MILE into a luxury lifestyle experience. The app’s interface is designed for ease of use, allowing members to browse, reserve, and purchase with confidence, knowing every item is authenticated and sourced from trusted partners.
Technology Meets Curation
Every product on MILE is authenticated and sourced directly from brands or trusted retail partners. The app’s AI-driven personalization and gamified drops enhance user engagement, building on technology pioneered by MILE’s parent company, Heat, which previously secured $5 million in funding from LVMH Luxury Ventures. This robust technological foundation ensures both security and authenticity, while delivering a tailored shopping experience that recommends pieces based on each member’s individual style and preferences.
Funding and Future Prospects
MILE’s recent funding round drew high-profile investors, including Depop founder Simon Beckerman and YOOX NET-A-PORTER co-founder Carmen Busquets. This support shows strong confidence in MILE’s potential to reshape luxury retail, especially as the resale market is projected to reach $77 billion by 2025. With this backing, MILE is poised to expand its reach, exploring new technologies and global markets to further enhance the value it delivers to both brands and members.
Sustainability and Brand Value
For brands, MILE offers a circular solution to inventory management, avoiding destructive markdowns while preserving brand prestige. This approach also fits with broader industry shifts toward ESG compliance, as regulations increasingly penalize wasteful practices. By giving unsold luxury items a second life, MILE helps brands uphold their image while contributing to a more responsible fashion ecosystem.
The Future of Luxury Access
MILE’s launch signals a paradigm shift toward community-driven luxury consumption. By fostering a network of fashion connoisseurs, the platform bridges exclusivity and accessibility, proving that sustainability and profitability can coexist.
As Joe Wilkinson, co-founder of MILE, said, “in an era where luxury shopping is often synonymous with complexity and opacity, we saw an opportunity to create a platform that streamlines this process.”
With plans to expand into augmented reality and global markets, MILE is poised to redefine how luxury fashion is discovered, acquired, and cherished. As the platform grows, it aims to inspire a new generation of shoppers to value quality, authenticity, and conscious consumption—making luxury fashion more meaningful, personal, and sustainable for all.
