In the world of special occasion dressing, Nova Octo stands out as a powerhouse of innovation, sustainability, and personal style from the heart of New York. This women-led brand delivers the thrill of couture and the joy of conscious consumption to clients across the city—and beyond.
How Nova Octo Works
Nova Octo makes luxury dressing simple and sustainable. Clients browse a curated selection of designer eveningwear online or at the chic Tribeca showroom in New York. The process starts with a quick booking for a four-day rental, with the option to schedule a personalized virtual or in-person consult with Nova Octo’s expert stylists. Each garment—often from designers like Oscar de la Renta, Gucci, Carolina Herrera, and more—is meticulously cleaned, tailored, and delivered locally or nationally. Customers try on, reserve, and return their gown or jumpsuit effortlessly, enjoying white-glove service at every step.
Nova Octo’s team is renowned for their warm, boutique hospitality and fashion guidance. Temporary alterations ensure a flawless fit, while returns are fuss-free, with dry cleaning and minor repairs handled in-house.
Ownership
Nova Octo was founded by Silje Lübbe and is still owned and operated in New York City. Lübbe, blending Scandinavian eco-consciousness with Manhattan luxury, personally oversees garment selection and service standards. The Nova Octo collection is a mix of current, runway-fresh styles and rare archival treasures, each chosen for craftsmanship, statement appeal, and modern elegance.
Benefits for Consumers
Members enjoy the freedom to shine at events—without investing in pieces they’ll only wear once. Nova Octo’s process means every outfit arrives ready for its big debut: fitted, pressed, and insured. Clients can book a styling appointment for full outfit advice, rent online, and return easily with prepaid labels, knowing every detail is taken care of.
“My consumption philosophy is: invest in staples, rent for special occasions. Why buy a dress you know you’ll only wear once? I wouldn’t buy a car for a weekend. I’d rent one,” says CEO Silje Lübbe.
Applications for Sellers
Nova Octo partners with premium designer brands to showcase collections to a broader, style-focused audience. Brands benefit from loyal, high-value repeat clients and authentic market feedback. By connecting garments to multiple wearers, Nova Octo helps brands drive greater impact and visibility, adding to the narrative and prestige of each piece.
Future Outlook
As fashion rental rises in the US, Nova Octo continues to innovate with responsible garment care, exclusive designer partnerships, and tech-forward customer support. With sustainability and circular style now key themes in NYC fashion, Nova Octo is set for further growth and influence.
Industry experts forecast double-digit expansion for luxury rental platforms in the coming years, with Nova Octo positioned as a major force leading the change.
Conclusion
With personal styling, flawless garment care, and a genuine commitment to sustainability, Nova Octo is changing how New Yorkers—and event-goers everywhere—access luxury. The brand’s service, curation, and eco mission make each rental a celebration of both fashion and conscience.
