You’re one step away from turning your bag into cash. The luxury resale market continues to evolve at breakneck speed, and Rebag is positioning itself at the forefront of this transformation. Founded by Charles Gorra in 2014, the New York-based platform has emerged as a premier marketplace for buying and selling coveted designer handbags, watches, jewelry, and accessories, making luxury fashion more accessible while promoting sustainability. Recent developments in 2025 highlight how the company’s ambitious expansion strategy is reshaping how consumers access pre-owned luxury goods.
Breaking Barriers with Walmart Partnership
In one of the most unexpected collaborations in retail, Rebag announced a groundbreaking partnership with Walmart in early 2025, bringing tens of thousands of pre-owned luxury items to the retail giant’s marketplace. Beginning January 16, Rebag began selling its full catalog of approximately 27,000 items on Walmart.com, featuring products from prestigious brands such as Louis Vuitton, Hermès, Chanel, Gucci, Christian Dior, Saint Laurent, Fendi, Prada, Bottega Veneta, and Goyard.
Michael Mosser, VP of Marketplace for Walmart, said:
“A fashion enthusiast might have had their eye on a Saint Laurent bag that was out four or five years ago that they haven’t been able to find. And now, we can bring that to customers as they come and shop with Walmart as really their destination for everything.”
This collaboration points to more than just expanded inventory, as it’s a strategic move that increases Walmart’s selection of pre-owned luxury items tenfold and aligns with the retailer’s sustainability commitments. For Rebag, it opens doors to an entirely new customer base that might not have previously considered luxury resale as an accessible option.
Physical Retail Expansion Strategy
Rebag’s growth isn’t limited to digital partnerships. The company is aggressively expanding its brick-and-mortar presence with two new outlet locations opening in 2025. On March 17, Rebag opened at Las Vegas Premium Outlet North in Nevada, followed by a location at Desert Hills Premium Outlet in Cabazon, California, launching April 4.
These new stores build upon the success of Rebag’s first outlet at Sawgrass Mills in Sunrise, Florida, which debuted the company’s outlet strategy in 2022. The outlet store portfolio has delivered remarkable performance, achieving over 30% year-over-year growth.
Charles Gorra, Rebag founder and CEO, said:
“Expanding our outlet portfolio is a strategic move that aligns with our mission to make luxury resale more accessible and convenient for our customers. The impressive growth of our current store portfolio demonstrates the power of retail outlets and the growing interest in pre-loved luxury goods.”
Technology-Driven Authentication and Sustainability
At the heart of Rebag’s success lies its commitment to quality through rigorous authentication processes. The company employs expert authenticators who thoroughly inspect every item to ensure authenticity, condition, and value, establishing Rebag as a trusted leader in the pre-owned luxury market. This technological approach extends to their proprietary AI tool, CLAIR (Comprehensive Luxury Appraisal Index for Resale), which uses millions of data points to determine fair item values and offer fast quotes. The latest insights from the CLAIR Report highlight brand value shifts, investment opportunities, and emerging trends in the luxury resale market.
Beyond business growth, Rebag’s expansion strategy aligns with broader sustainability goals in the fashion industry. By promoting the circular economy, the platform helps reduce waste and supports a more sustainable approach to luxury fashion consumption. Customers can receive competitive payouts or trade items for store credit, ensuring their pre-owned pieces find new life with other fashion enthusiasts.
Strategic Department Store Collaborations
Rebag’s retail partnerships extend beyond Walmart to include collaborations with prestigious department stores like Bloomingdale’s. This first-of-its-kind partnership features meticulously curated selections of over 2,500 designer handbags, watches, and fine jewelry, available both online and in select physical locations.
Charles Gorra, Rebag founder and CEO, said:
“We are thrilled to join forces with Bloomingdale’s, a name synonymous with luxury and quality. This partnership epitomizes our vision of the complementary relationship between first-hand and second-hand luxury. By bringing Rebag’s expertise in sourcing and vetting luxury goods to Bloomingdale’s discerning clientele, we are setting a new standard in the luxury retail experience.”
Looking Forward
Rebag’s multi-channel expansion strategy makes clear how luxury resale is evolving from a niche market to mainstream retail. By partnering with both mass-market retailers like Walmart and luxury department stores like Bloomingdale’s, while simultaneously expanding physical retail presence, Rebag is successfully “democratizing luxury resale” across diverse customer segments.
As consumer demand for sustainable luxury options continues growing, Rebag’s strategic positioning suggests the company is well-prepared to capture increasing market share while making pre-owned luxury goods more accessible than ever before.
