Fashion just got a digital upgrade. At the forefront of this transformation is Smart DPP, a trailblazing SaaS platform revolutionizing how brands communicate product lifecycle data through Digital Product Passports (DPPs). Launched under the SEAMM brand at the NFC Lisbon Fashion Stage in May 2024, Smart DPP’s innovative solution highlights the importance of trust, streamlines compliance, and unlocks new revenue streams—all while aligning with global sustainability goals.
Effortless Integration, Exponential Impact
Smart DPP’s platform simplifies the creation of Digital Product Passports (DPPs), offering a one-click solution that integrates seamlessly with existing Enterprise Resource Planning (ERP) systems. Brands can deploy DPPs via NFC tags, QR codes, or engagement pages, with optional multi-chain blockchain support for enhanced security and transparency.
Alexandra Maslova, Founder and CEO of Smart DPP, officially announced the launch of the Digital Product Passport at the NFC Lisbon Fashion Stage in May 2024, as reported in the official press release. According to the press release, Smart DPP’s mission is to enable brands to offer interactive, customer-centric experiences while providing detailed analysis of customer interaction. The technology is designed to help brands adapt to the ever-evolving digital landscape by listening closely to their customers’ needs.
Multi-Chain Blockchain: Future-Proofing Fashion
In September 2024, Smart DPP expanded its capabilities by integrating with Solana and Polygon blockchains, with Ethereum support planned by year-end. This multi-chain approach demonstrates adaptability to evolving regulations and technological advancements, positioning Smart DPP as a cornerstone for brands preparing for the EU’s Digital Product Passport Regulation (2027).
At Milan Fashion Week SS’25, Smart DPP showcased its blockchain-powered DPPs, highlighting real-time supply chain transparency—from raw material sourcing to carbon footprint data.
Luxury Brand Appeal and Strategic Partnerships
Smart DPP is uniquely positioned to serve luxury fashion brands by offering a seamless, one-click Digital Product Passport (DPP) solution that integrates effortlessly with existing ERP systems, requiring no technical expertise. The platform supports deployment via NFC tags, QR codes, or engagement pages, with optional multi-chain blockchain support for enhanced security, transparency, and traceability.
While specific luxury brand clients for Smart DPP are not publicly disclosed, the platform’s design and strategic partnerships with industry leaders like Polygon Labs and Kavana Lab underscore its relevance and readiness for high-end fashion brands. These collaborations enable Smart DPP to deliver cutting-edge blockchain solutions that enhance transparency, sustainability, and consumer engagement.
Key benefits for luxury brands include:
- Enhanced product transparency and authenticity, meeting growing consumer demand for sustainability and ethical sourcing.
- Increased sales and customer loyalty through integrated loyalty programs and detailed product lifecycle data.
- Future-proofing against regulatory requirements such as the EU Digital Product Passport Regulation (2027).
- Support for sustainability goals by tracking materials, carbon footprints, and environmental impact.
Smart DPP empowers luxury brands to lead in digital innovation, customer engagement, and sustainable practices, making it a vital tool for the future of luxury fashion.
Driving Sales Through Loyalty and Transparency
Beyond compliance, Smart DPP is designed to enhance profitability for brands by offering integrated loyalty features and detailed product lifecycle data. As highlighted in the official press release, these capabilities help brands drive repeat purchases and improve customer engagement. The platform’s strategic partnership with Kavana Lab, a company incubated within the Polygon ecosystem, supports the delivery of blockchain-powered solutions that increase transparency and support sustainable business practices.
Preparing for a Regulated Future
With the EU mandating DPPs for textiles by 2027, Smart DPP positions brands ahead of the curve. The platform’s alignment with the European Green Deal demonstrates its commitment to material traceability, recycled content, and environmental impact reporting.
Alexandra Maslova, Founder and CEO of Smart DPP, said:
“This year, we launched Smart Digital Product Passport—a tool revolutionizing transparency and traceability in fashion. Since then, five forward-thinking brands have joined us, proving its transformative impact. ”
Strategic Funding and Global Ambitions
The company has garnered substantial backing, securing an initial funding of $1.7 million from Lydian Group, followed by an additional $2.5 million, as detailed in the official press release. Lydian Group’s portfolio includes industry giants such as Cointelegraph, Crosstower, Swooapp, Coin360, Trade Santa, and Bequant.
The founders of Lydian Group have a history of supporting success stories like Skype and Wix. This capital is being used to scale Smart DPP’s global footprint and support R&D in AI-driven analytics and AR try-on features, further blurring the lines between physical and digital retail.
Conclusion: The Future of Fashion is Transparent
Smart DPP is redefining how brands and consumers interact with products. By turning every garment into a data-rich, interactive asset, the platform empowers conscious consumerism while future-proofing businesses against regulatory shifts.
For brands ready to embrace transparency as a competitive edge, Smart DPP isn’t just a tool—it’s the blueprint for tomorrow’s fashion industry.
