Retail just got a video upgrade and it’s working.
Digital commerce continues to evolve at breakneck speed, with innovative technologies transforming how consumers interact with brands and make purchasing decisions. At the forefront of this revolution stands Smartzer, a London-based SaaS platform that’s redefining the intersection of video content and e-commerce through its cutting-edge interactive video technology
Transforming Passive Viewing Into Active Shopping
Smartzer has positioned itself as a game-changer in the video commerce space by enabling brands to transform traditional video content into interactive, shoppable experiences. The company’s innovative platform allows viewers to seamlessly shop directly from videos and live streams across e-commerce platforms, social media channels, and advertising campaigns, effectively bridging the gap between entertainment and retail.
At the core of Smartzer’s offering is its interactive video player, which empowers brands to embed clickable hotspots directly within video content. These hotspots enable viewers to click on products they see in videos and be instantly redirected to product pages where purchases can be completed. This functionality highlights the value for fashion, beauty, and lifestyle brands, allowing them to showcase products in a more natural and integrated manner.
Industry Recognition and Client Success
The platform’s effectiveness has captured significant attention from major brands and industry leaders. The technology has demonstrated its worth across diverse industry sectors, with notable partnerships spanning luxury fashion to home appliances. BSH Home Appliances has emerged as a particularly strong advocate for the platform. Aysenur Evcil, Head of Global D2C at BSH Home Appliances, said:
“BSH strives to improve quality of life at home with innovative home appliances, exceptional brands, and superior solutions. Smartzer’s solution has proven that using video commerce as a way to engage with consumers and drive sales will be a successful core e-commerce capability going forward.”
Enhancing Ecommerce Experiences for Swarovski and Valentino
Smartzer’s interactive video technology is transforming the way luxury brands like Swarovski and Valentino engage with their customers online.
Swarovski wanted an immersive e-commerce experience to match its high-end brand image, which led to a partnership with Smartzer and the integration of interactive shoppable video technology on its collection landing page. This approach points out an interactive edge to Swarovski’s e-commerce, allowing customers to click on products featured in videos and immediately access purchase options. For more details on Swarovski’s use of Smartzer, see the official case study.
Valentino, one of the first brands to adopt Smartzer’s shoppable video technology via social media, worked with MyTheresa on its Fall/Winter ‘17 pre-launch. MyTheresa produced a film showcasing items from the range, as well as a behind-the-scenes video on its Instagram story with an option to swipe up to watch and shop the film—powered by Smartzer’s patented click-to-buy technology. This innovative approach uncovers new ways for customers to discover and purchase Valentino products directly from video content, significantly boosting engagement and sales.
Strategic Partnerships and Market Position
Smartzer’s growth trajectory has been significantly bolstered by strategic partnerships with major technology providers. The company has established a notable partnership with SAP, integrating with SAP Commerce Cloud to deliver enhanced shopping experiences. This collaboration has enabled brands like BSH to offer real-time product demonstrations and interactive live shopping experiences that drive consumer engagement.
The platform’s versatility is further demonstrated through its seamless integration capabilities with leading e-commerce systems including Salesforce Commerce Cloud, SAP, Shopify, Magento, and BigCommerce. This comprehensive integration approach ensures that brands can leverage interactive videos without disrupting their existing workflows.
Vision for the Future of Commerce
Karoline Gross, Founder and CEO of Smartzer, said:
“We saw a bunch of trends during London Fashion Week that show the importance of customer-centric strategies for retailers. Take Amazon for instance – partnering with Nicola Formichetti to offer catwalk to doorstep delivery in just one hour. We see shoppable video as a core part of that process – enabling customers to find the piece they want instantly.”
Gross, envisions:
“In a few years, we could be seeing shoppable live streams which allow customers to click through to the item they want, purchase it, and have it delivered the next day, or even within an hour.”
Looking Ahead
With the growing demand for more engaging and interactive content, Smartzer is positioned as a key player in the interactive video revolution within e-commerce. The platform’s ability to increase conversions while enhancing the overall shopping experience demonstrates a fundamental shift toward more immersive, personalized shopping journeys.
As video commerce continues to gain traction as a core e-commerce capability, Smartzer’s innovative technology is helping to shape the future of online retail, one shoppable video at a time.
