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Inside Vinted’s €813 Million Milestone

Inside Vinted’s €813 Million Milestone

Vinted Users Are Spending More Than Ever in 2025

Your wardrobe might be worth more than you think. Vinted, Europe’s leading second-hand fashion marketplace, is reshaping the circular economy landscape with unprecedented financial performance and strategic expansion moves that signal the platform’s evolution from a simple resale site to a comprehensive ecosystem for sustainable fashion consumption.

Financial Performance Highlights Massive Growth Trajectory

The Lithuanian-founded company delivered remarkable financial results in 2024, demonstrating the growing appetite for second-hand fashion across European markets. Revenue surged by 36% to €813.4 million, while net profit experienced explosive growth of 330%, reaching €76.7 million compared to €17.8 million in the previous year. This substantial growth trajectory positions Vinted as a formidable force in the evolving retail landscape, particularly as inflation-weary consumers increasingly turn to pre-owned alternatives.

The platform’s success reflects broader market shifts, as more shoppers opt for affordable used items instead of new purchases. This trend has been particularly pronounced across European markets where Vinted operates, with the company now serving 22 countries after expanding into Croatia, Greece, and Ireland in 2024.

“New Again” Brand Platform Redefines Second-Hand Shopping

In February 2025, Vinted launched its first-ever brand platform titled “New Again,” marking a significant evolution in how the company positions itself within the second-hand market. The campaign celebrates the transformative power of pre-owned fashion and the unique joy that comes from giving items a second life.

Emma Sullivan, Creative Director at Vinted, said: “The best ideas are simple, genuine, and inspiring. With ‘New Again,’ we’re shining a light on our members’ experiences and turning them into stories. ‘New Again’ is all about renewable joy, potential, and value. It’s a hopeful concept that will shape our brand’s creative journey for years to come.”

The campaign represents more than just marketing messaging—it embodies Vinted’s mission to make second-hand fashion mainstream. According to the company’s latest Impact Report, 65% of Vinted members now have wardrobes comprising at least 25% pre-owned items, demonstrating the platform’s success in shifting consumer behavior toward sustainable fashion choices.

Strategic Expansion Beyond Fashion

Vinted’s growth strategy extends beyond traditional clothing categories. In 2024, the platform introduced electronics as a new category, allowing users to buy and sell second-hand items, including speakers, headphones, fitness trackers, and laptops. This diversification reflects the company’s broader vision of becoming a comprehensive marketplace for pre-owned goods across multiple categories.

The platform also made significant moves in the luxury fashion segment through its “House of Vinted” initiative. This curated showcase featured designer items from brands including The Row, Prada, Gucci, Maison Margiela, and Jacquemus, with pieces coming directly from fashion creators’ personal wardrobes. The luxury initiative demonstrates Vinted’s ambition to capture higher-value transactions while maintaining its accessibility ethos.

Vinted Ventures: Investing in the Future of Re-Commerce

Perhaps the most significant strategic development came with the launch of Vinted Ventures, the company’s dedicated investment arm designed to support the next generation of re-commerce startups. The investment vehicle will provide funding ranging from €500,000 to €10 million for Series A and Series C-stage companies.

Milda Jasaitė, Senior Director of Corporate Development at Vinted, said: “Through Vinted Ventures, we’re supporting ambitious founders whose products and services are solving real problems, and who are ready to define the next frontier of how people buy, sell, and value the things they own. We look forward to working closely with the future generation of innovators to change consumption habits and drive long-term success.”

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Thomas Plantenga, CEO of Vinted, commented: “Vinted is proof that it’s possible to successfully scale a tech business that’s both impactful and financially solid. The re-commerce space has enormous potential, hence we are excited to invest and grow startups that will ultimately benefit the wider market.”

Strengthening Market Position Through Innovation

The company’s €5 billion valuation, achieved through a secondary share sale led by TPG in October 2024, provides substantial resources for continued expansion and innovation. This valuation represents significant growth from the €3.5 billion valuation in 2021, reflecting investor confidence in Vinted’s market position and growth prospects.

Vinted’s commitment to sustainability extends beyond its platform operations. By facilitating the resale of clothing that might otherwise become waste, the company contributes to reducing the environmental impact of fast fashion while making quality fashion more accessible and affordable.

As second-hand fashion continues its transition from alternative to mainstream, Vinted’s comprehensive approach—combining marketplace innovation, brand evolution, category expansion, and strategic investment—positions the company at the forefront of the circular economy revolution, transforming global retail.

Fashionopedia is part of RETAILBOSS INC. publishing and GLOW media network.

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