Switch has emerged as a leader, blending cutting-edge convenience, smart subscription tiers, and authentic designer style to reinvent how Americans access high fashion. As Switch rolls out new features and membership options, the brand’s values—accessibility, flexibility, and discovery—remain front and center.
How Switch Works
Switch’s membership puts Chanel, Hermès, and more within reach—without the heavy commitment of ownership. Subscribers choose between Core plans (designer jewelry) and Select plans (luxury handbags and jewelry), allowing each member to customize their experience based on style and occasion. Plans start at $45/month, with Select offering coveted bags that retail for thousands. Everything is shipped FedEx 2-day, professionally authenticated, and ready to wear.
As CEO, Adriel Darvish shares,
“The launch of Switch Select brings us one step closer to our mission of transforming the way consumers experience luxury. Our vision is a world where luxury isn’t merely something you aspire to own but rather an experience you can enjoy without limits.”
Flexibility is central—keep items as long as you’d like, swap them as often as you wish, and even buy what you love using monthly purchase credit. Items arrive quickly and are ready to wear, with authentication and cleaning included. Members easily swap their selections with hassle-free returns.
Ownership & Leadership
Headquartered in Los Angeles, United States, Switch was co-founded by Adriel Darvish and Liana Kadisha Cohn, a visionary team of fashion and tech entrepreneurs. Their mission has attracted investors, including Human Capital and Maveron.
With this expansion, Switch connects the exclusive world of designer fashion with everyday consumers—bridging aspiration and access.
Benefits for Consumers
Consumers who join Switch receive access to hundreds of authentic accessories for every occasion or season. Purchase credits make it easy to transition from rental to ownership. Members can swap, shop, and personalize their experience at will, with seamless returns and rapid shipping.
Applications for Sellers & Brands
For luxury brands, Switch offers exposure to style-focused, engaged subscribers with repeat visibility and ongoing customer interaction. Sellers can offload excess inventory, collect trend insights, and foster authentic feedback from real users, generating lasting connections.
Future Outlook
Demand for luxury rental accelerates as Switch scales up, expanding collections, partnerships, and services. By prioritizing authenticity, personalization, and frictionless experience, Switch is poised to lead the luxury fashion rental revolution. Admission to Select is on a rolling basis, meeting growing demand.
Conclusion: Switch’s Market Position
In 2025, Switch’s subscription tiers, seamless user experience, and rapidly expanding inventory are winning over consumers and brands. Visionary leadership and a clear mission keep Switch firmly at the forefront of industry standards for the stylish, conscious shopper.
