Plus One Dress Hire, based in Adelaide, has quickly become a leader in Australia’s designer dress rental landscape, blending inclusivity, community, and sustainability into a model that serves women before, during, and after pregnancy. As rental fashion’s global market approaches $3 billion by 2030, Plus One’s unique value proposition—grounded in eco-friendly practices and real-life accessibility—positions it as both a trailblazer and a community hub for modern Australian women.
How Plus One Dress Hire Works
Plus One offers over 250 designer and bespoke garments—ranging from bump-friendly maternity silhouettes to plus-size, trending occasionwear—alongside curated collections of bags and jewellery. Customers shop online or, if local to Adelaide, book a stylist-assisted try-on in the “Style Room,” an inviting boutique where all body types and life stages are welcome.
Booking is intuitive: clients choose their item, select the desired size and colour, check the live calendar for four-day hires, and finalize delivery or pick-up details. Express shipping is available Australia-wide. After the event, returns are streamlined—garments are repackaged in their original satchel and dropped off in the return chute or at an Australia Post location. Dry cleaning and professional maintenance are included, ensuring a carefree, luxury experience every time.
Ownership, Mission, and Community
Founded in 2021 by Eli Moulton, Plus One grew from a maternity leave project to a full-scale sustainability hub on King William Road, Unley. “I was heavily pregnant and definitely noticed my body changing at a rapid rate,” Eli shares in an interview, “I had girlfriends who were pregnant at the same time, wanting to borrow things I’d bought.”
Plus One’s mission is clear: “to empower women of all shapes and sizes with an extensive range of dresses for hire… catering to the unique needs and preferences of our customers, while promoting sustainability and ethical fashion choices”. Today, Plus One’s clientele ranges from size 6 to 22, with a focus on providing options for those long underserved by traditional retail.
Benefits for Consumers
Shoppers at Plus One Dress Hire enjoy exceptional choice, from romantic maternity photoshoot gowns to statement race day numbers, all without the financial, storage, or waste burden of ownership. Ready-to-wear fits, accessible pricing, and expert in-store styling ensure confidence for anybody, any event, any time. Flexible returns and express courier ensure peace of mind—even for last-minute bookings.
Perhaps most impactful is the normalization of borrowing fashion: “There’s been a huge shift—people no longer care if a friend has worn something before. Now they’ll happily borrow a dress their mate wore last weekend. That never would have happened five years ago,” Moulton notes, reflecting the broader boom in circular fashion.
Seller, Supplier, and Partner Benefits
Plus One works with both local brands and individuals, carefully curating garments that are high quality and align with the brand’s ethical ethos. Designers and private garment owners benefit from extended lifecycle, professional cleaning, and ongoing commission—each rental offsets the need for a new purchase and reduces environmental impact.
Professional garment care, storage, and logistical support ensure every piece is maintained in top condition, prolonging wearability and maximizing financial and sustainability value over time.
Future Outlook
With the Australian rental market growing and more women embracing shared wardrobes, Plus One Dress Hire is evolving to include more categories—event, casual, and even kidswear—as well as expanded partnerships with ethical designers. Community events, styling workshops, and a busy social calendar keep Plus One’s community engaged, while its commitment to inclusive, circular fashion leads the way for others.
Plus One also emphasizes garment longevity, using eco-friendly, professional cleaning services and educating customers on responsible returns to maximize the life of every piece.
Industry Recognition and Social Impact
Winner of the Absolute Best Sustainability Award at the 2024 SALIFE Awards, Plus One demonstrates that sustainable fashion is not just good ethics but also great style. Its local-first approach and focus on diversity have turned customers into a supportive, loyal community.
Final Thoughts
Plus One Dress Hire is a powerful example of how fashion rental can empower women, slash fashion waste, and support ethical consumption—all while keeping “fun, affordability, and inclusivity” at the heart of the experience. As rental and shared wardrobes become the new normal, Plus One Dress Hire is leading the way for Australian style.
