The Style Squad, based on Victoria’s Mornington Peninsula, is making waves in Australia’s dress hire industry—offering on-trend, designer pieces for every body and every occasion. As the global online dress rental market accelerates toward $2.3 billion by 2030, The Style Squad stands out for its blend of curated style, budget-friendly pricing, seamless digital access, and a mission to redefine special-occasion shopping as smart, sustainable, and totally confidence-boosting.
How The Style Squad Works
The Style Squad operates as an online-only dress rental boutique, serving clients all across Australia. Browsing the official site, shoppers can filter selections by size, color, brand, and occasion. Each listing includes detailed descriptions and images, ensuring customers know exactly what style, fit, and color they are getting.
The rental process is straightforward:
- Find your desired item, check the online calendar for its availability, and select your event dates.
- Complete the booking and payment online; packages are shipped via express post with a return satchel included for easy, stress-free returns.
- After the event, all customers need to do is send the cleaned garment back in the pre-paid satchel—no dry cleaning or extra fees required.
All garments (sizes 6 to 20+) are quality checked and professionally cleaned, and the company lists everything from casual chic to red-carpet glam, with hire starting as low as $55. ‘Try-ons’ are available for clients near the Mornington Peninsula via private styling appointments.
Ownership, Brand Mission, and Community
The Style Squad was created by a fashion-loving entrepreneur who understood the frustration (and environmental guilt) of buying a new outfit for just one special day. Since launching in 2015, the boutique has “glammed up gals” from all over, earning a loyal nationwide following. The brand frames its mission around smart shopping:
“Love having something new to wear for those fun events but also think about your bank balance every time you purchase a new outfit… that you know you’ll only wear once. Ummm yesss guilty!”, we hear you and that is the exact premise on which Style Squad was created.”
This personal, honest approach is what keeps customers coming back—and recommending the service to others.
Consumer Benefits
For the modern consumer, The Style Squad means accessibility, variety, and peace of mind. Key benefits include:
- Affordability: Renting designer labels for a fraction of buying retail, with free express shipping for orders over $100.
- Inclusivity: A constantly updated inventory makes sure all sizes and shapes can find a perfect fit.
- Convenience: A fully online process, real-time inventory, and lightning-fast dispatch eliminate the stress of last-minute event planning.
- Confidence: With trendy, special-occasion looks and personalized service, customers consistently report feeling fantastic at their events.
Seller and Designer Opportunities
The Style Squad sources directly from leading designers and responsible suppliers, with rental cycles extending the lifespan and impact of each garment. By featuring both major brands and unique designer pieces, they help labels reach new shoppers who value sustainability and style.
The company’s streamlined care, maintenance, and professional photography amplify a dress’s rental potential, reducing fashion waste and broadening brand reach.
Future Outlook
With shifting consumer attitudes favoring “borrow over buy” and Australian demand for circular fashion on the rise, The Style Squad is poised for strong growth. Industry reports highlight that rental options are seen as a win for both environmental and wallet-conscious shoppers. Continuous investment in designer inventory, size inclusivity, and seamless online booking will further cement The Style Squad as a top choice for fashion rental.
