Want to wear luxury fashion without the hefty price tag or wardrobe waste? GlamCorner makes it possible. Australia’s premier designer fashion rental platform continues to transform how women consume fashion, offering sustainable access to luxury wardrobes while building a circular economy.
Founded in 2012 by husband-and-wife team Dean Jones and Audrey Khaing-Jones, GlamCorner has emerged as Australia’s leading online fashion rental destination, fundamentally changing how women approach their wardrobes. What started as a solution to the age-old problem of “I’ve got nothing to wear” has evolved into a comprehensive, sustainable fashion ecosystem for Australians.
How GlamCorner Works
GlamCorner runs on a simple yet revolutionary model that makes designer fashion accessible to every Australian woman. The platform features over 10,000 designer pieces from more than 200 international and Australian designers, with sizes from 6 to 20.
The rental process is streamlined for convenience: browse the collection, select your look, and get it delivered right to your door. Every rental includes complimentary $100 accidental damage insurance, providing peace of mind. After wearing your pieces for 4 or 8 days, just return them in the prepaid bag. GlamCorner handles all cleaning.
For ongoing wardrobe refreshes, the membership service delivers curated monthly boxes of designer clothing. Netflix for fashion is how the service has been described, with a selection of over 1,500 designer styles through flexible subscription plans starting at $79 per month.
Ownership Structure
GlamCorner is a privately held company headquartered in Sydney. The company raised multiple funding rounds, including a notable AU$12 million Series B in 2020 with support from Australian and global investors.
“Our $12 million Series B marks an important milestone on our mission to revolutionise the way fashion is consumed and, we’re proud of the truly meaningful and positive contribution our company and team are making towards achieving this,” Dean Jones, Co-Founder & CEO of GlamCorner, said.
Co-founder and COO Audrey Khaing-Jones added, “Our vision has always been to be every Australian woman’s endless online wardrobe. This capital will lead to a meaningful lift in our operational capability.”
Benefits for Consumers
GlamCorner solves a familiar problem: the average Australian woman uses only a portion of her wardrobe, leaving the rest for single-use occasions. Designer fashion is offered at a fraction of typical retail prices, with rental fees starting at accessible rates.
Beyond the savings, GlamCorner offers perks like fast delivery in major cities, backup dress options, and free styling consultations. Certified as a B Corp, GlamCorner’s community has collectively shared an impressive volume of clothing, significantly cutting fashion waste.
“Access is the new ownership: we’re democratising designer fashion with a massive wardrobe our customers can borrow from,” Audrey Khaing-Jones highlights.
Applications for Sellers and Partners
While GlamCorner doesn’t accept individual seller applications, it has built strategic partnerships with key retailers and brands. A standout collaboration is the partnership with David Jones, which enables in-store rental services at the Elizabeth Street flagship.
With new projects like Reloop, GlamCorner helps the circular fashion economy expand by offering businesses and customers options for resale, rental, recycling, and repair.
Future Outlook
Running from a major fulfilment centre in Sydney with a dedicated team and thousands of articles in rotation, GlamCorner is continuously growing its sustainable fashion ecosystem. The business is recognized as a leader among Australian online clothing rental brands, supporting the movement toward a more circular and sustainable industry.
GlamCorner’s mission centres on reshaping fashion consumption and reducing environmental impact by making quality fashion accessible and encouraging less wasteful practices.
With the fashion rental market experiencing steady growth, GlamCorner stands at the forefront of the shift to circular fashion, showing that sustainability and business growth can thrive together.
