Brands often struggle to discern their real customers amid a wave of bots, fraud, and duplicate profiles. YOFI steps in as a cutting-edge AI platform designed to help retailers see through the noise, segment and nurture high-value customers, and combat fraud—enabling better, more profitable customer relationships.
What Is YOFI?
YOFI is an AI-powered identity and customer intentionality platform made for retail and DTC brands. Unlike conventional risk tools, YOFI leverages advanced telemetry, behavioral biometrics, and instant decisioning to reveal exactly who your shoppers are. By identifying fake accounts, bots, and policy abusers in real time, YOFI lets brands focus on genuine customers—boosting conversions, customer lifetime value, and overall profitability.
Key Features and Use Cases
Granular Customer Understanding
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Seamless integration with checkouts and marketing systems, monitoring device signals and customer behavior to tell real shoppers from fake or low-value profiles.
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Provides deep insights into your most loyal and profitable customers, as well as those causing erosion from policy abuse.
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Generates real-time risk and behavioral scores for use in fraud prevention and personalization.
Learn more about how it works at the YOFI Products page.
Fraud & Abuse Prevention
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Detects and blocks bots that target exclusive launches and promotional drops.
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Identifies serial returners, discount code abusers, and reseller accounts—allowing brands to set precise policies and mitigate costly abuse.
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Cleans customer data platforms by removing duplicates and invalid profiles, leading to cleaner analytics and higher ROI.
See the solution details at YOFI Telemetry & Behavioral Solutions.
Personalized Engagement and Actionable Insights
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Differentiates valuable customers from risky ones, enabling dynamic offers, returns policies, or VIP benefits based on actual customer value.
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Supports marketing campaigns through highly specific customer segmentation and actionable product recommendations.
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Provides real-time dashboards and automations that save teams manual work, allowing a focus on growth and genuine engagement.
YOFI for Fashion and Apparel outlines industry uses.
Who Is YOFI For?
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Fashion and apparel retailers (especially those with limited releases, high-value e-commerce, or susceptible to bots/resellers).
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DTC and omnichannel brands needing clean, trustworthy customer data.
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Marketing and CX teams seeking highly personalized campaigns and smarter decision-making.
Case Study: STASHED
After implementing YOFI, STASHED achieved:
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A 20% new-customer win rate on limited product launches by eliminating bot entries
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15% more spending by new customers from improved segmentation
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20+ hours saved per week on manual order and fraud cleanup
Read the story in this F2F Substack Case Study.
Origin & Founders
YOFI was founded in 2022 by Alex Shamir, Jordan Shamir, and Andrew Stetsenko, all with firsthand experience facing data and fraud challenges in retail and sneakers. Their goal: help brands see through digital distortions, stop bots and abuse, and drive growth through truth in data.
You can read more about YOFI’s founding and team on their BusinessWire Press Release and Forbes Funding Announcement.
Why YOFI Matters
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Enables brands to make person-level, contextual decisions right at the moment of purchase or marketing outreach.
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Maximizes customer value by identifying and rewarding high-profit shoppers, while controlling losses from problematic behavior.
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Improves the entire customer data pipeline, making marketing smarter, fraud risk lower, and growth more sustainable.
Explore more at yofi.ai to see how next-generation identity and behavioral intelligence is reshaping modern retail insights.
